Client
Mercedes-Benz
Overview
Ridged, a dynamic automotive brand, aimed to redefine its market position and engage a younger demographic. The goal was to develop a fresh brand identity and a visually appealing, user-friendly digital platform featuring responsive design, seamless navigation, interactive vehicle configurators, integrated social media feeds, and optimized performance across devices to enhance user engagement and drive leads.
Client
Mercedes-Benz
Industry
Automotive
Service
UI / UX Design
Web Development
Brand Identity
Content
Duration
9 Weeks
The Challenge
The CLA required more than a traditional launch — it demanded a digital-first strategy capable of engaging a global audience across multiple platforms and cultures. The campaign combined premium brand values with bold, contemporary messaging, supported by advanced digital features such as interactive content, responsive design, geo-targeted media, and analytics- driven optimization to reach and resonate with a new generation of drivers.
The Solution
We partnered with Mercedes-Benz to design and implement a global digital ecosystem for the CLA, delivering fully integrated tools and interactive features. This included immersive websites, interactive microsites, and high-impact social activations, all optimized for performance across devices and regions. Working closely with Mercedes’ global marketing team, we ensured brand consistency while tailoring content through CMS-driven localization and API integrations. From coordinating influencer content pipelines to managing live events, we combined creative strategy with robust technical solutions to make the CLA launch a seamless and memorable digital experience.
The Result
The digital ecosystem generated significant buzz across all major markets, with millions of interactions across websites, social platforms, and interactive tools. The CLA positioned itself not just as a new model, but as a symbol of style and innovation for a younger generation of Mercedes drivers. The launch marked one of Mercedes-Benz’s strongest global digital rollouts, setting a new benchmark for future product introductions through integrated digital experiences.
