Client
BMW
Overview
Managed the technical Implementation of the BMW i4 launch project, overseeing digital infrastructure, system integrations, and event technology setup while ensuring compliance with brand guidelines. BMW launched the new BMW i4 and required a large-scale digital campaign supported by a campaign website and a global rollout plan. We managed the technical implementation of the project, overseeing the development of the digital platform, system integrations, and ensuring brand-consistent execution in collaboration with a leading digital agency in Munich.
Client
BMW
Industry
Automotive
Service
Technical Implementation
Consultancy
Project Management
Duration
6 Weeks
The Challenge
The BMW i4 campaign needed to achieve global reach while ensuring consistency across multiple markets. The challenge was to coordinate complex project management tasks, oversee the development of digital platforms, manage system integrations, and ensure brand-compliant execution under tight deadlines.
The Solution
We supported the global campaign rollout by coordinating the development and deployment of the campaign website, managing system integrations across multiple markets, and aligning technical efforts with BMW’s internal teams and external agency partners. Our focus was on ensuring seamless execution and consistency across all digital channels.
The Result
The BMW i4 campaign successfully launched worldwide, strengthening BMW’s positioning in the EV market. Engagement across digital platforms increased significantly, and the project was recognized for its robust technical execution, scalable infrastructure, and consistent delivery across global markets.
