Client
Gibson Europe
Overview
Gibson, known worldwide for its iconic guitars, wanted to elevate its European digital presence to better serve its growing community of musicians and fans. The project required a fresh design, an expanded product offering, and a robust e-commerce platform that could handle localized payments and logistics.
Client
Gibson Europe
Industry
Music
Service
UI/UX Design
Web Development
Digital Design
Content
E-commerce
Duration
14 Weeks
The Challenge
The existing European website was outdated and did not reflect the premium image of Gibson. Additionally, the webshop lacked key features such as apparel integration, localized payment providers, and optimized SEO, resulting in missed opportunities for sales and engagement.
The Solution
Together with our sister company BOLT&, we implemented a brand-new European website for Gibson. This included: 1) A complete redesign that aligned with Gibson’s premium identity while modernizing the digital experience. 2) Integration of apparel and lifestyle products into the webshop, expanding the product portfolio beyond instruments. 3) Optimization of the order and checkout process, tailored to European markets, with local payment providers seamlessly integrated. 4) Advanced SEO implementation to improve visibility, rankings, and organic traffic across Europe.
The Result
The new European Gibson website now offers a world-class digital shopping experience. The integration of apparel created new revenue streams, while the optimized checkout process and local payment methods significantly improved conversions. SEO improvements boosted organic visibility, driving a larger audience to Gibson’s brand universe. The project set a new digital benchmark for Gibson in Europe, empowering the brand to strengthen its presence across all customer touchpoints.
